Generation G

Imagine a world where you can be who you want to be. A gender-just and violence-free world where everyone can live in their full diversity. It’s possible. But it requires fundamental change. The Generation G partnership strives to do so. It will equip youth leaders and civil society organizations to address the root causes of gender inequality and encourage sustainable change.

Gender equality is key

What is the influence of gender on one’s life? Do we have equal rights, equal opportunities? Unfortunately not. 40% of girls and women live in countries failing completely in gender equality. Gender inequality is deeply imbedded in institutions, policies and legislation. It’s one of the pressing global barriers to social and economic progress and fulfillment of human rights. The root causes are strongly embedded in patriarchal values and power structures. Rigid gender norms and harmful perceptions are key drivers of power abuse and violence by men. Norms that also effect men: they have to be strong, leaving little room for insecurity and vulnerability. It stigmatizes men and boys who do not conform to these norms: that needs to change too.

Challenges to face

Young people (15-32) make up a large part of the world population. But most of the time they are not included in the policy making that has a huge impact on their lives and futures. 
The Generation G partnership places young people at the heart of the programme: as catalysts for systemic change and as key target group. Doing so we will achieve sustainable, inclusive and stable societies. 

We will address three interrelated challenges, with a strong focus on engaging men:

  1. ​​​Gender Based Violence (GBV). This is one of the most prevalent human rights violations: one out of three women worldwide has experienced physical or sexual violence (by men).
  2. Unequal division of care. Globally 75% of unpaid care and domestic work is performed by women. It leaves no time to participate in social and political life. Men are hardly encouraged to take their role in care. 
  3. (young) women lack access to civic spaces and female role models to look up to.  This limits their leadership opportunities and participation in political, economic and public life. Often men resist women’s leadership.

Rutgers’ gender-transformative approach will amplify young feminist voices and strengthen the role of young men as allies. It will promote human rights and agency of youth, address harmful gender norms and power dynamics. Last but not least it will embrace sexual and gender diversity. 

What we aim for

The different levels of lobbying and advocacy are embedded in three mutually reinforcing outcomes: 

  • A growing number of young people are mobilized to promote gender justice and prevent GBV on and offline. We will be strengthening skills on media outreach and campaigning.
  • Decision-makers increasingly adopt, adapt, implement and are accountable for gender-transformative and youth-inclusive policies and laws. Skill building on monitoring, reporting and advocacy from local to international level.
  • Civil society for gender justice is increasingly resilient, effective, gender-transformative and youth-inclusive through capacity strengthening and coalition building. 

Applying a gender transformative approach

The focus of this programme is gender justice. We aim to improve the position of youth, women and excluded groups by applying GTA principles, youth inclusion, and explicitly engaging (young) men. Through our efforts to raise public support, improve policies and laws, and strengthen civil society, we will create sustainable positive effects.

Our key innovative way of working is a gender-transformative approach (GTA), which has proven highly promising in addressing the root causes of gender inequality and Gender Based Violence.
We will be focusing on the following key elements:

  • Investing in the amplification of young feminist voices
  • Strengthening the role of young men as allies
  • Central focus on human rights and youth agency
  • Analysing and reversing harmful norms and unequal power relations stemming from intersecting identities, such as ethnicity, disability, HIV status, socioeconomic status, and religion
  • Embracing sexual and gender diversity

Rutgers role

Rutgers uses a robust gender-transformative approach in all its SRHR work. It has expertise in youth-led research on SRHR and extensive experience in CSO capacity strengthening on Lobby & Advocacy, comprehensive sexual education, and SGBV. Rutgers and its partners manoeuvre around dialogue and dissent from an evidence-based perspective.

The Generation G consortium
Forged under the policy framework for Strengthening Civil Society of the Ministry of Foreign Affairs of the Netherlands, and coordinated by Rutgers Netherlands, the Generation G consortium consists of Sonke Gender Justice, Promundo, ABAAD and Rutgers. All experienced organizations who complement each other in terms of regional representation, thematic expertise and skills. The countries Generation G focuses on are Indonesia, Jordan, Lebanon, Morocco, Rwanda, South Africa, and Uganda. With Rutgers’ field office in Indonesia, Sonke’s headquarters in South Africa and work in various African countries, and ABAAD’s strong reputation across the MENA region the Generation G consortium is well positioned in these countries. 


Indonesia, Jordan, Lebanon, Morocco, Rwanda, South Africa, and Uganda


The creation of gender-just and violence-free societies with and for young people in their full diversity

Target group

Young people

Length of programme

2021 - 2025

Partner organisations

Rutgers (Lead)
Sonke Gender Justice
















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