Taking a gender-transformative approach
Within AMPF and as part of RHRN programme, many online campaigns have been launched to try to change mentalities and raise awareness on a range of SRHR issues that are not easy to raise, gender-based violence is one of them. Manal mentions #7JoursSansTabou online campaign as well as campaigns on contraception and gender-based violence. “In 2023, as part of RHRN programme, we are going to collaborate with platforms and influencers followed by young people in order to tackle online sexual violence,” she plans. AMPF wants to create Instagram stories as pedagogical content to raise awareness and let people know what they can do when they are victims of online sexual violence, focusing on the illegal nature of these practices and guiding the victims.
Changing norms and mentalities is hard work but there is hope. “What used to be described as “online persistent flirting” is now seen as harassment,” Manal is pleased to say. AMPF, like many Moroccan civil organisations, have started to take a gender-transformative approach in their work. “Promoting positive masculinity and parenthood in comprehensive sexuality education and through different initiatives (AMPF, in partnership with RNW media, developed for instance online games tackling stereotypes) is very important to decrease online and offline gender-based violence,” Manal thinks. Adil gives the example of a software built by AMPF to detect online violence.