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Rutgers endorses Pleasure Principles from Pleasure Project

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16 May 2022 Tags: Pleasure principles, Pleasure project, sexual health

At Rutgers, we talk about sexuality openly, positively and practically and have therefore endorsed the Pleasure Principles by the Pleasure Project. We call on other organisations to join us and get more people talking comfortably about all aspects of sexual health and embrace desire, joy, happiness, and pleasure when it comes to sexuality education.

In September 2021, The Pleasure Project launched the Pleasure Principles. They designed these living principles to support and help more individuals and organisations to make sense of, design and conduct their work on sexual health from a sex-positive and pleasure-based perspective.

The Pleasure Project aims for plain language, clear examples, and practical tools to explain the aspirational declaration into easy-to-understand steps in everyday work and journey as a pleasure-based sexual health professional, sex-positive sex educator and pleasure positive and curious researcher.

The 7 Pleasure Principles are a tool designed to act as a guide and inspiration to support people and organisations to embark on the journey towards a sex-positive, pleasure-based approach to sexual health. The Pleasure Principles aim to help inspire and guide pleasure activists, propagandists or practitioners.

Since 2004, The Pleasure Project puts the sexy into safer sex with the aim of getting sex educators comfortable talking about all aspects of sexual health and embracing desire, joy, happiness, and pleasure when it comes to sexuality education. 

A pleasure-based approach encourages the uptake of contraception, empowers people to make their own choices about their sexual behaviours and champions consent and healthy relationships. 

Our Rutgers colleague, Aida Bilajbegovic, has been a Pleasure Fellow of the Pleasure Project since 2021. She has been advocating for pleasure in sexual and reproductive health. Together with the other fellows, she tackles the overwhelming aversion and discomfort towards discussing pleasure in the world of sexual and reproductive health and halts the medicalised sexual experience rather than the human sexual experience.

Read how Aida has put the sexy back into sexual health in her blog. 
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