Using a positive deviance approach to end child marriage in Bangladesh
Using a positive deviance approach to end child marriage in Bangladesh (Bangla)
Hello, I am used the positive deviance approach (PDA) to encourage social and behaviour change. The programme did so by focusing on solutions that already exist in a community, rather than creating new ones; for instance highlighting parents, young people, and community leaders who actively resist child marriage.
Read more about these activities, impact, lessons learnt and recommendations.