Using a positive deviance approach to end child marriage in Bangladesh

Using a positive deviance approach to end child marriage in Bangladesh (Bangla)

Hello, I am used the positive deviance approach (PDA) to encourage social and behaviour change. The programme did so by focusing on solutions that already exist in a community, rather than creating new ones; for instance highlighting parents, young people, and community leaders who actively resist child marriage.

Read more about these activities, impact, lessons learnt and recommendations.