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Using edutainment to end child marriage in Bangladesh (Bangla)

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Using edutainment to end child marriage in Bangladesh (Bangla)

The Hello, I Am programme used television and radio programmes, community screenings, capacity building workshops, street dramas, and digital media developed by BBC Media Action to educate young people and their parents, to question and reshape norms around child marriage and the role of girls in society, and to spark conversations within communities. The innovation of integrating high-quality multimedia content with facilitated communitylevel discussion created a reinforcing process that engaged community members of all ages and genders.